About Me

I help specialised manufacturers — especially timber roof-truss plants and laminated (glulam) beam producers — secure consistent, qualified leads and build simple, people-first sales systems that actually work on the ground.

I’ve spent more than 30 years in business, including 23 years inside the timber manufacturing world. My career started in a family business where every decision mattered, margins were tight, and the pressure was real. Those years taught me one thing I never forgot:

A great manufacturing business needs a strong pipeline, strong people, and strong systems — in that order.

That belief drives everything I do today.

What I Do

Diverse team collaborating in a modern office setting with laptops and presentation screen.

I specialise in helping manufacturers secure high-quality, ready-to-buy leads through industry-specific strategies tailored to your products, your customers, and your market.
I also support SMEs and production-driven businesses with:

  • Sales training & mentorship
    Building confidence, communication, and follow-up discipline.
  • Sales systems & operational structure
    Practical, repeatable processes that support consistency and reduce chaos.
  • People-focused leadership development
    Helping teams execute with clarity, honesty, and accountability.

My approach is simple:
Build the pipeline. Strengthen the team. Support the business.

My Story

I’ve led teams, trained salespeople, managed operations, and overseen large manufacturing projects. I’ve experienced growth, loss, rebuilding, and new opportunity. Through all those seasons, I realized something clear:

Lead generation starts the fire — strong salespeople keep it burning.

I’ve seen what happens when teams gain structure, confidence, and clarity.
I’ve also seen what happens when they don’t.
Those real-world experiences shaped the systems I build today — practical, grounded in manufacturing reality, and focused on sustainable momentum.

My Vision

To help manufacturers grow predictable pipelines, strengthen their sales teams, and build businesses grounded in clarity, integrity, and confidence.

I am building a future where:

  • Manufacturers never worry where the next lead will come from
  • Sales teams know exactly what to do every day
  • Leaders can focus on growth, not firefighting
  • Work becomes meaningful, structured, and life-giving
BJT logo

My Mission

To equip manufacturers and SMEs with lead-generation systems, sales structure, and people-focused mentorship that produce long-term, predictable growth.

I do this through:

  • Lead Generation Systems
    Industry-specific strategies for manufacturers who need qualified, ready-to-buy enquiries.
  • Sales Training & Mentorship
    People-first development that builds clarity, communication, and closing capability.
  • Operational Sales Structure
    Simple, repeatable processes that turn chaos into clarity.
  • Leadership Development
    Helping owners and teams lead with confidence, accountability, and purpose.

My Values

Guided by Purpose. Grounded in Integrity. Focused on Growth.

  • Integrity — Do what is right, even when it costs.
  • Service — Put people first; success follows.
  • Growth — Improve daily; refine the process, not the person.
  • Purpose — Work should carry meaning, not just tasks.

These values shaped every season of my life — and now guide how I help manufacturers grow with confidence and clarity.